What Is the IMPRS Score?
The IMPRS score is a credit-style rating from 350 to 900. It measures how likely your account is to convert attention into revenue. It is built from 117 signals across 5 platforms. Platform metrics like likes and views are isolated numbers. The IMPRS score gives you one cross-platform benchmark instead. Every formula release is retrospectively validated against subsequent revenue outcomes.
The 5 Pillars
Presence measures brand visibility and awareness across platforms. Reach measures audience growth and content distribution. Impact measures engagement quality, not just volume, and is weighted by platform. Sentiment measures revealed preference from connected revenue data: repeat purchases, refunds, and churn. Without a connected revenue source, Sentiment shows as a display-only preview and does not move your score. Momentum measures posting consistency and growth velocity. Pillar weights vary by account tier.
How the Formula Is Validated
The weights are not guesses. Every release is tested against real revenue outcomes. The V32 validation ran in July 2026 across 122 companies and 551 clean observations. Score movement tracked next-year revenue movement at a rank correlation of +0.395, above the 50% chance baseline. Growth ordering came out at 56.5% overall, and for creators, the score level is the strongest single signal in the panel at +0.476 (compared within tier). The formula is versioned, and V32 is current. It is recalibrated as the research dataset grows.
Reading Your Score Breakdown
Your Brand Audit shows the composite score and each pillar. Pillars are scored from 0 to 100. Red (0 to 29) means critical weakness. Fix this pillar first. Yellow (30 to 49) means room to improve. Green (50 and up) means strength. Maintain it while you work on weaker areas. The composite is a weighted result, not a simple average.
Score Trajectory vs. Absolute Score
Direction matters more than level. A rising score reflects active brand-building. A flat score can mean coasting on old equity. Audits run weekly, so you always have a fresh trend line. Focus each week on your weakest pillar.