The Brand Credit Bureau
Amilere is the Brand Credit Bureau. It is a brand intelligence platform that uses a proprietary algorithm fitted with 117 signals across five pillars, IMPRS (Impact, Momentum, Presence, Reach and Sentiment), and converts them into a single credit-style score.
The way a credit bureau turns thousands of financial signals into one number a bank can trust, Amilere turns your audience behavior, content performance, and growth trajectory into one number that tells you whether your brand is building equity or quietly bleeding out before your revenue confirms it. Most brands find out their audience stopped caring the same quarter revenue drops. By then the damage is done.
Built for creators, agencies, brand operators, media buyers, and anyone whose business depends on knowing the truth about brand health before a campaign dollar is committed or a creator contract is signed.
How we work
The full evidence, with sample sizes and confidence intervals, lives on our research page. Here is the short version.
One score, five pillars
Impact, Momentum, Presence, Reach, Sentiment. 117 signals roll into one deterministic number from 350 to 900. The same inputs always produce the same score.
Measured against what happened next
We do not validate the score against today's numbers. We validate it against the revenue that arrived the year after. In retrospective testing on 122 companies, stronger scores were associated with stronger subsequent growth.
Promising, not proven
What we have today is a well-documented backtest, the weakest legitimate rung on the evidence ladder. Prospective validation on live accounts began in July 2026. We would rather you watch that number fill than take the backtest on faith.
AI explains, it never scores
No language model touches the calculation. AI is used only to explain your score in plain language and recommend actions. The measurement itself is pure math.
Amilere comes from Yoruba.
It reflects our goal of identifying the signals that carry real value rather than chasing vanity metrics. The product is the measurement. The name is just the reminder of why we built it.
See your own score
Free score-only tier, or a 7-day trial of the full platform. No card required. Your first audit runs minutes after you connect.