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● BRAND CREDIT SCORE · BRAND HEALTH AUDIT
Brand Health
· Unified · 90-day window
SUMMARY
INSTAGRAM
TIKTOK
YOUTUBE
FACEBOOK
X
META ADS
GOOGLE ADS
TIKTOK ADS
X ADS
WEBSITE
REVENUE
CRM
ANALYTICS
Agency Brand Credit Score: 30% Own Social + 70% Client Portfolio
Open War Room Own social
768
30% weight
Client portfolio avg
729
70% weight
Your Score
741
strong
For agencies, this blend IS your Brand Credit Score: 30% your own social performance, 70% the weighted average of your client portfolio. When a client's score moves, your score moves. Track the full book in the War Room.
Combined Footprint
ALL CONNECTED PLATFORMS · 90-DAY WINDOW5 platforms connected
Total following
170.7K
Combined reach
1.2M
Total engagements
100.8K
Blended eng. rate
8.4%
Total posts (90d)
62
📸Instagram🎵TikTok▶️YouTube👥Facebook✖️XPer-platform stats live in each platform tab
SCORE BALANCE ORBIT
IImpact
80/100
MMomentum
88/100
PPresence
82/100
RReach
74/100
SSentiment
62/100
What constitutes brand health
Brand health is the strength of the relationship between a brand and its audience, measured through observable behavior. Five IMPRS pillars capture that relationship and combine into one deterministic 350 to 900 score from 117 tracked metrics.
- Impact. Saves, bookmarks, and shares. Content worth returning to.
- Momentum. Are you compounding or plateauing? Momentum tells you first.
- Presence. Authority + consistency across every platform you post on.
- Reach. How fast your audience grows. Organic discovery, not paid.
- Sentiment. Reply depth, DMs, UGC. A commitment score, not a mood score.
BENCHMARKS · FASHION
YOU741
COHORT MEDIAN612
TOP 10%728
TOP 1%781
AUDIT CONNECTIONS
📸Instagram
SYNCED
🎵TikTok
SYNCED
▶️YouTube
SYNCED
👥Facebook
SYNCED
✖️X
SYNCED
Engagement Rate
8.4%
Industry avg 6.2%
Total Reach
1.2M
Content Velocity
5.2
Posts / week avg
Followers Connected
170.7K
IMPRS PILLAR DEEP-DIVE
Impact Pillar
80/100 strengthSaves, bookmarks, and shares. Content worth returning to.
COMPOSER'S AUDIT INSIGHT
Diagnostic: Engagement runs 8.4% against a 6.2% industry line, carried by short-form Reels at a 92 format score while text slides lag at 62.
KEEP DOING
Keep the short-form Reels cadence: it is your highest-Impact format at 92 and still climbing.
IMPROVE
Give carousels a save-worthy payoff (steps, lists, templates) so reach converts into saves.
AI EXPLAINS THE SCORE. IT NEVER GENERATES IT.
30D TRAJECTORY
↑ TRENDING UPWARDTOP RECOMMENDED LIFTERS
1. Post Reels in the Mon, Wed, Fri 12 PM hot windows+8% lift2. End carousels with a Save this for later slide+5% lift3. Rebuild text slides to lead with the hook line+3% lift
POSTING TIMES · HEATMAP
EXPAND GRID ↗MON
9 AM
12 PM
3 PM
6 PM
TUE
9 AM
12 PM
3 PM
6 PM
WED
9 AM
12 PM
3 PM
6 PM
THU
9 AM
12 PM
3 PM
6 PM
FRI
9 AM
12 PM
3 PM
6 PM
SAT
12 PM
3 PM
6 PM
9 PM
SUN
12 PM
3 PM
6 PM
9 PM
Best
Moderate
Weak
Composer RecommendationsOPEN ALL →
💡
Remix top performing Reels into Carousel slides
PILLARS: IMPACT · MOMENTUM
🔥
Schedule posts 15 mins prior to peak audience hours
PILLARS: REACH · MOMENTUM
🎯
Target hooks around industry pain points in videos
PILLARS: IMPACT · SENTIMENT
📊
Add one weekend post: Saturday 2 PM is a warm window you never use
PILLARS: MOMENTUM · PRESENCE
Top Performing HooksLAB →
1I analyzed 500+ creator profiles and noticed this one pattern...
9412.5% eng
2Stop doing X if you want to grow Y in 2026. Here is why.
899.8% eng
3The exact framework we used to hit 1.2M reach in 30 days.
868.4% eng
Pillar Alerts1 ISSUE
S
Sentiment down
Sentiment flat. Revenue signals show weakening retention: rising refunds or churn and soft repeat-purchase rates. Tighten post-purchase experience and win-back flows.
ALL DATA SHOWN IS ILLUSTRATIVE SAMPLE DATA