Are you building a brand, or just filling a feed?

Know
What's
Driving
Your Growth.

One composite score. 117 custom metrics. 5 social platforms. 4 ad platforms. Benchmarked against your industry.

You're investing in content every day. But is your brand actually getting stronger? IMPRS gives you one score across all 6 platforms, built from the signals that actually correlate with brand revenue. Not the vanity metrics that feel good but don't move the needle.

Your Brand Credit Score Is Waiting.

Find out what it says about your brand.

Start here

68 metrics · 6 platforms · Results in 2 minutes · No credit card

Live Demo
Hover pillars for details
--STRONG300–800

Your Brand's IMPRS Score

One number that tells you where your brand stands, built from 70 real signals across all 6 platforms.

↑ +12 PTS THIS MONTHTOP 10% FASHION
Pillar breakdownscore / 100
I
Impact
0%

Saves, bookmarks, and shares. The signals that mean someone found your content worth returning to.

M
Momentum
0%

The most important question in brand health: are you compounding or plateauing? Momentum tells you before the numbers do.

P
Presence
0%

How authoritative and consistent your profile looks across every platform you post on. Are you building real trust, or noise?

R
Reach
0%

How fast your audience is growing and how wide your content is traveling. Organic discovery, not paid distribution.

S
Sentiment
0%

Real behavioral signals: reply depth, DMs, story views, UGC. Not a mood score. A commitment score.

Free · No credit card
Results in 2 min
WHY MOST BRANDS PLATEAU AND HOW TO STOP IT

More Content. Same Results.
Here's the Problem.

AI made content creation effortless. But effortless content doesn't build brands. Measurement does. The brands that win aren't the ones posting more. They're the ones who know why their content works.

You're Producing More Content Than Ever. Your Brand Isn't Getting Stronger.

AI made content creation cheap and fast. That's the problem. Volume without measurement doesn't build brands.

0%
of marketing teams now use AI
→
0%
can actually prove it's delivering ROI

That gap is 50 points wide. It's what happens when the entire industry optimizes for output instead of outcomes.

The Crisis

Scaling content production is now the #1 AI use case, up 2.4x year-over-year. But faster content isn't stronger brands.

When you can't measure brand health in real terms, you're just moving faster in the wrong direction.

The Complete Platform

One Score. Every Tool That Moves It.

Amilere isn't another content tool. It's the measurement layer the industry has been missing, with every creation, automation, and scaling tool built around it.
Use one module and your score improves. Use all of them and your brand compounds.

IMPRS Score

The Number Your CFO Can Finally Respect.

IMPRS Score synthesizes 70 real signals from 6 connected platforms into one weighted number and a five-pillar breakdown that shows exactly where you're strong and where you're losing ground. Validated against real revenue data. Benchmarked against your tier and industry. Not a vanity metric. A business metric.

Five pillars. Seventy signals. One score that tells you exactly what to fix next.

Presence: Posting consistency, profile strength, cross-platform activity
Reach: Save rate, bookmark behavior, organic impressions (not likes)
Impact: Share rate, viral coefficient, high-value engagement (the highest-weighted pillar at 31%)
Sentiment: Comment tone, reply rate, two-way engagement quality
Momentum: Growth trajectory, active audience %, 30/60/90-day delta
70
Total Metrics
6
Platforms
60+
Industry Benchmarks
r=0.660
Revenue Correlation
87STRONG

IMPRS Score

Updated 2 min ago

PPresence
82
RReach
71
IImpact
91
SSentiment
74
MMomentum
85
FREE HOOK ANALYZER

Score Your Hook Before You Post

Our AI scores your opening line across 6 research-backed dimensions. The same signals that separate viral hooks from noise.

Press Enter to analyze0/500
V25 · 122 Companies · 28 Stress Tests

Validated against real revenue.

The IMPRS Score is not a heuristic. It was back-tested against 122 real companies and stress-tested 32 ways before we called it valid.

r=0.000
Holdout revenue correlation
Spearman correlation · 1-year forward revenue CAGR · holdout set · p<0.001
0.000%
Accuracy identifying growth
ROC AUC · high vs low growth brands
0
Brands in validation set
8 industry tiers · companies + creators
0/32
Stress tests passed (88%)
Independent adversarial tests
BUILT ON PEER-REVIEWED SCIENCE

Not Opinions. Published Research.

Every Amilere scoring dimension is grounded in peer-reviewed research and large-scale content analysis. You're not getting someone's gut feeling. You're getting the behavioral science behind why content works.

Loewenstein (1994)
Psychological Bulletin

“Curiosity is a cognitive deprivation triggered when we perceive a gap between what we know and what we want to know.”

How Amilere applies this

Amilere's Hook Lab scores every hook against Information Gap Theory, so you stop guessing why some posts stop the scroll and others don't.

Berger & Milkman (2012)
Journal of Marketing Research

“7,000 NYT articles analyzed. High-arousal emotions (awe, anxiety, anger) drive sharing. Any high-arousal emotion outperforms passive content.”

How Amilere applies this

Amilere's Emotional Activation score weights high-arousal triggers inside every hook, so your content is built to spread and not just perform.

Buzzsumo (2023)
100M Headlines Analyzed

“Ideal headline: 11 words, 65 characters. Numbers in headlines increase engagement. Curiosity gaps outperform direct statements consistently.”

How Amilere applies this

Amilere's Specificity and Clarity dimensions enforce these benchmarks with calibrated 0–100 scoring on every piece of content you create.

Kane, B. (2020)
Hook Point: 60B+ Views

“Users decide to stop or scroll in 0.4 seconds. Content needs a 30%+ view-to-reach ratio to be considered effective at all.”

How Amilere applies this

Amilere's Pattern Interrupt score tells you if your content breaks scroll momentum, before you hit publish and find out the hard way.

Nielsen Norman Group
Eye-Tracking Research

“Users make engagement decisions within 2–3 seconds. Clarity beats cleverness every time. Immediately understandable content wins.”

How Amilere applies this

Amilere penalizes hooks that require decoding. If your audience has to think, they've already scrolled past.

Frill.co (2025)
2024–2025 Engagement Data

“Visual posts get 650% more engagement. Absurdist and authentic content is remembered 3.2x better than polished brand content.”

How Amilere applies this

Amilere's Relatability score rewards tribal identity and UGC-style authenticity. Connection outperforms production value.

Solutions by role

Built for how
you actually work.

Stop Measuring Likes. Start Measuring Brand Equity.

You're posting consistently. The numbers look fine. But fine doesn't pay bills. Amilere was built creator-first — one score that tells you exactly which pillar is holding your growth back, and exactly what to do about it.

Know which of your 5 pillars is holding your growth back

Generate on-brand content trained on your top performers

Score hooks before you post them — not after

See how every piece of content moves your IMPRS Score

<2 min
First audit
31%
Impact weight
6
Platforms
GET STARTED

Your Brand Has a Score.
Find Out What It Is.

We analyzed 6 years of data so you don't have to. Amilere gives you the “why” behind the “what”. Your free brand audit benchmarks you against your tier, niche, and top performers.

14-day free trial
Cancel anytime
Validated methodology
Data stays in your account
Cancel anytime
Dedicated onboarding support