Your customers decide you are slipping
months before they stop paying.
Brand Direct gives your team a weekly Brand Credit Score, powered by IMPRS: one 350 to 900 number from 117 behavior signals across Instagram, TikTok, YouTube, Facebook, and X. Benchmarked against your sector and your named competitors, every week.
Catch the equity drop while it is still a content problem, not a revenue problem.
Ahead of your sector median. 23 points from the top.
Equity drops before revenue feels it.
Dashboards report activity, not when your audience quietly stops caring. Behavior signals turn first: saves fall, discovery slows, momentum breaks.
Brand Direct alerts you when any pillar moves 10 points or your trend breaks 2 sigma below baseline. You act while the fix is still cheap.
Connect the brand.
Link your five platforms and your team is live the same day. The first audit reads all 117 signals and places you on the 350 to 900 scale immediately.
Set the watchlist.
Name up to 10 competitors and your sector. The desk tracks their scores next to yours, flags displacement, and benchmarks you against the sector median every week.
Route the alerts.
Pillar moves of 10 points, 2-sigma trend breaks, and competitor displacement land with the owner you choose. Weekly board-ready summary, no analyst hours burned.
"Good" means nothing without a sector.
A 700 is dominance in one category and table stakes in another. Brand Direct places you on your own sector's distribution.
Ahead of your sector median. 23 points from the top.
See who is gaining before they pass you.
Up to 10 named competitors, ranked weekly on the same 117-signal rubric, with a displacement alert before anyone crosses you. A 2-sigma break from baseline pages the owner you assign.
Checked against outcomes at 122 companies.
The V32 validation, July 2026: 122 companies, 551 observations, 673 full pipeline runs.
On B2B pairs with large score gaps, the score picked the stronger grower 86.6 percent of the time. Across all segments and pairs, 56.5 percent against a 50 percent coin flip, with movement correlation +0.395 and Fortune 500 level correlation r = +0.386.
One plan. Flat. Coming soon.
Whole team, no per-seat fees. Escrowed creator deals carry a 5 percent transaction fee, and your first campaign credits back a month of software fees.