You post on schedule. Your analytics say you are growing. But the deals are not coming. You cannot tell which content builds an audience that buys.
The IMPRS score shows which pillar is stalling you. It names the one to fix first. Not "post more." A specific pillar, a specific gap, and the reason why.
The score adapts
to your context.
A creator's Momentum signal behaves differently than a Fortune 500's. So we ran 673 pipeline runs across 122 companies. Each segment got its own pillar weights, tested against revenue.
The result: the same 350 to 900 number for everyone. The formula underneath fits your growth model, not a global average.
Brand Health Audits
Know where your brand stands before you spend another dollar. 117 signals. Five pillars. One honest number, updated weekly.
Content at Scale
Generate, score, schedule, and repurpose across 5 platforms in one workflow. Every piece is tuned to your IMPRS score gaps.
Campaign Orchestration
Campaigns mapped to story phases and your IMPRS score. You see what each phase is for and what it moved.
Competitor Intelligence
Benchmark your score against direct competitors in your niche. Know if you are gaining ground or losing it.