Platform · Hook Lab

Test your hook
before you post.

Hook Lab scores your opening line across six dimensions. Then it writes stronger variants in your voice. You post the hook that scored best, not a guess.

Hook Scoring

Six dimensions, one verdict.

Every hook is graded on six weighted dimensions: curiosity gap, specificity, emotional trigger, pattern interrupt, clarity, and relatability. You get one score and one clear verdict.

0–100 hook strength in seconds
AI rewrite suggestions on weak openers
Variant generator trained on your voice
Saved patterns that compound over time
Live Scoring
Hook Strength

“I tried 7 retinols. Only one made it through customs.”

Hook strength · 0–100 scale
88/100
Post it
Curiosity Gap25%
Specificity20%
Emotional Trigger20%
Pattern Interrupt15%
Clarity10%
Relatability10%

A Repeatable System for Openers.

Hook Lab makes your opening lines measurable. You score, generate, and save what works.

Score before you post.

Drop in any opener. You get a 0 to 100 hook score in seconds. It grades six dimensions: curiosity gap, specificity, emotional trigger, pattern interrupt, clarity, and relatability.

6-dimension rubric

Generate hooks in your voice.

Need more options? The generator writes new hooks from your highest-scoring past openers. Every variant gets its own score. You ship the strongest one.

Brand-voice variants

Build a pattern library.

You save winning hooks to a library, tagged by structure and platform. Hook Lab surfaces those patterns the next time you write. Your openers build on past wins.

Reusable patterns

Catch weak hooks before they ship.

Score your openers, generate variants, and build your pattern library. Free for 7 days, no card required.