Platform · IMPRS Score

The credit score
for your brand.

IMPRS translates the messy, multi-platform world of brand metrics into one number on a 350–900 scale, built from five pillars and calibrated against the only thing that matters: whether your brand is building equity or quietly losing it.

The Scale

350 to 900. Instantly legible.

Five bands, calibrated to the instrument's real-world distribution. You always know where you stand and how far there is to climb.

Critical
350–499
Developing
500–649
Moderate
650–749
Strong
750–849
Elite
850–900
Five Pillars

Every signal that correlates with growth.

I·M·P·R·S. Each pillar is a research-backed cluster of metrics. Together they explain not just how you're doing, but why.

I

Impact

pillar strength 78 / 100

Saves, shares, and bookmarks, the signals that mean someone kept your content, not just glanced at it.

M

Momentum

pillar strength 72 / 100

Whether you're compounding or plateauing. Momentum is the first pillar to break before a slump shows up in your numbers.

P

Presence

pillar strength 69 / 100

Authority and consistency across every platform you publish on. Bio, link, voice, and visual identity working together.

R

Reach

pillar strength 64 / 100

Organic discovery, not paid distribution. How fast new humans find you through search, recommendations, and shares.

S

Sentiment

pillar strength 71 / 100

Repeat purchase, refunds, and churn from connected revenue. A commitment score built from what customers do with their wallets, not a surface-level mood reading. A comment-sentiment preview shows when no revenue source is linked.

Not another dashboard. A verdict.

One number you can act on.

We collapse 117 signals across five platforms into a single 350–900 score, credit-style, instantly legible. No more reconciling five dashboards that disagree with each other.

350–900 scale

Calibrated against revenue, not vanity.

Likes and impressions correlate weakly with growth. The IMPRS model weights the signals that actually predict whether a brand builds equity, saves over likes, sentiment over reach.

Revenue-calibrated

A breakdown, not a verdict.

Every score comes with a pillar-by-pillar diagnosis and prioritized actions. You always know exactly which pillar is dragging your number down and what to do about it this week.

Pillar-level diagnosis

Find out your brand's number.

Two minutes, no credit card. Scan any public profile and see your IMPRS Score, pillar breakdown, and the one thing to fix first.