What the Brand Audit Measures
The Brand Audit is Amilere's foundational diagnostic. It pulls 90 days of content data from your connected platforms. It then calculates your IMPRS score from 117 signals. The audit reads content volume and consistency (Momentum), engagement quality (Impact), audience size and growth (Presence, Reach), and connected revenue signals (Sentiment). Results include your composite score, a five-pillar breakdown, and recommendations.
Running an Audit
From the Command Center, click "Run Brand Audit." Your first audit finishes minutes after you connect. During the audit, Amilere pulls raw data from each platform API. It normalizes metrics across platforms, since a TikTok like is not a YouTube like. It scores each pillar with the current formula version. It then produces your weighted composite and top improvement areas. Audits run weekly, which gives you a steady trend line.
Interpreting Results
The results page shows your composite score and a pillar radar chart. It also shows a trend line across your previous audits. Improvement recommendations are sorted by expected score impact, not by pillar order. An industry benchmark shows how you compare to peers in your tier. Start with the top recommendation. It carries the most leverage.
Using Audit Results
After your first audit, set 90-day targets for your two weakest pillars. Use the "Set Goals" feature to define each target. Amilere tracks progress and flags when you fall behind. Feed the results into Campaign OS, Content Calendar, and Amilere Studio.