The V32 Validation Study
A July 2026 retrospective backtest across 122 companies. It asks one question: does the IMPRS score track subsequent revenue outcomes?
Key Result
Higher than the benchmark on all four measures
Study Date
July 2026
Overview
This is a validation study, not a customer story. We ran it in July 2026. It covers 122 companies and 551 observations. Our scoring pipeline ran 673 times over that data. The question we tested: when the IMPRS score is higher, are revenue outcomes better? The score runs from 350 to 900 and is validated against revenue.
What We Measured
A backtest scores historical data, then checks the outcomes that followed. We measured three things. Movement correlation: when a score moved, did revenue move the same way the next year? Score movement tracked next-year revenue movement at a rank correlation of +0.395, and +0.563 for consumer brands. Growth ordering: did higher-scored companies grow faster? They did 56.5% of the time, and a coin flip would get 50%. For creators, the score level is the strongest single signal in the panel at +0.476 (compared within tier). The score beats chance. It is not a guarantee, and it does not promise your results.
The Method
Step 1: Collect the data
We gathered public social data and reported revenue for 122 companies. The data spans 5 platforms: Instagram, TikTok, YouTube, Facebook, and X. That produced 551 observations pairing social activity with a later revenue outcome.
Step 2: Score the history
The scoring pipeline ran 673 times across the dataset. Each run computed an IMPRS score from 350 to 900. Every score uses 117 signals grouped into five pillars: Impact, Momentum, Presence, Reach, and Sentiment.
Step 3: Compare scores to outcomes
We checked two things for every observation. Did score movement track next-year revenue movement? Did higher scores rank ahead of lower scores on subsequent growth? We also correlated score levels with Fortune 500 company outcomes.
Step 4: Report the results
Movement correlation came out at +0.395, and +0.563 for consumer brands. Growth ordering came out at 56.5%, and for creators, the score level is the strongest single signal in the panel at +0.476 (compared within tier). Correlation with Fortune 500 outcomes was r +0.386. We publish these numbers as they are, including the misses.
Results
Companies tested
122
Observations
551
Pipeline runs
673
Movement correlation
+0.395
Outcome-ordering
56.5%
Fortune 500 correlation
r +0.386
“This is a backtest on historical data, not a customer result. It shows the score beats chance at tracking revenue outcomes. Your results will depend on your own accounts.”
Amilere Research
V32 validation report, July 2026
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